Schijnt duurzaam is a term that is gaining popularity in the sustainability world. The Dutch phrase translates to “seems sustainable” in English, and it is used to describe products or practices that give off the appearance of being environmentally friendly but may not actually meet the standards of true sustainability.
In a world where consumers are becoming more conscious of their environmental impact, many companies are quick to jump on the sustainability bandwagon in order to appeal to this growing market. However, some of these companies may engage in greenwashing, or the practice of making misleading claims about the environmental benefits of their products.
Schijnt duurzaam serves as a reminder to consumers to do their due diligence and research before making purchasing decisions based on a product’s supposed sustainability. It encourages people to look beyond the marketing tactics and delve deeper into the company’s practices and certifications to determine if they truly align with their values.
By staying informed and educated about what makes a product or practice sustainable, consumers can make more conscious choices that have a positive impact on the environment. With the rise of Schijnt duurzaam, it is important for individuals to remain vigilant and hold companies accountable for their claims of sustainability.