In de serene region of de Achterhoek in the Netherlands lies a quaint town that holds a special significance in the history of one of the country’s most beloved beer brands – Grolsch. This town, known as Groenlo, is where Grolsch derived its name and where its roots can be traced back to.
Groenlo, with its picturesque canals, historic buildings, and charming streets, has a rich brewing tradition that dates back centuries. It was in this town that the Grolsche Bierbrouwerij was founded in 1615, laying the foundation for what would eventually become one of the most iconic beer brands in the Netherlands.
The name “Grolsch” is a combination of the town’s name, Groenlo, and “sch,” which is a common suffix used in Dutch to denote a place of origin. This clever play on words not only pays homage to the town where the brewery was established but also reinforces the brand’s connection to its roots.
Over the years, Grolsch has gained a loyal following both in the Netherlands and abroad, thanks to its distinctive swing-top bottles, iconic branding, and high-quality brews. Despite being acquired by a larger brewing company in recent years, Grolsch has managed to retain its unique identity and commitment to producing exceptional beers.
For beer enthusiasts and history buffs alike, a visit to Groenlo is a must-do when exploring the Achterhoek region. The town’s beautiful scenery, rich heritage, and connection to the iconic Grolsch brand make it a destination worth experiencing. So raise a glass of Grolsch beer to Groenlo, the town that gave this beloved brand its name and its start. Cheers!